Let’s first get to know what is landing page and the reason why you need to have it prior to getting on how to develop one?
Landing page as the name reveals redirects a site visitor to a specific website page for a particular activity. It can be lead capture, purchase, product announcement, etc.
A landing page can likewise be a squeeze page utilized to send web traffic to the main offer/product. You should have multiple landing pages on your site, because, the more landing pages you have on your website, the more leads you may receive.
As an example, if you are promoting a brand-new product through an e-mail campaign, you can redirect visitor coming from your targeted e-mail campaign to a particular landing page. The exact same relates to any promo you do through email or other ways. The crucial point is to make a special landing page for each campaign you start.
What is the difference between the homepage and a landing page?
A homepage is actually your website’s main webpage moreover what people can view whenever they enter into your domain in their web browser. Alternatively, a landing page can possibly be a standalone webpage where the majority of people land directly from paid or 3rd party web traffic sources.
Building a landing page in WordPress is relatively quick and easy whenever working with a WordPress landing page plugin. In fact, if you’re not a programmer, you can produce a high-converting landing page in WordPress as well as increase your site quality traffic + profits.
There are numerous WordPress landing page plugins online, but not all plugins are truly developed equivalent. For this reason, we’ve created a list of the most reliable landing page plugins for WordPress with which anyone can easily develop high-quality landing pages.
Ideal Method to Make Your WordPress Landing Page
Currently, there are a number of techniques one can easily utilize in WordPress to design a landing page. With the help of the platform’s wide range of plugins and themes, everyone has a lot of choices. Which one you choose will base on mainly on your prior experience and needs.
Of course, there are numerous WordPress plugins that assist with landing page capability. For instance, you can easily utilize the free version of Beaver Builder to make a personalized landing page. The Elementor page builder likewise allows anyone to design landing pages and consists of different themes to get you started.
You’ll additionally want to select a WordPress theme. You can choose several basic themes to build a landing page. Having said that, our experts suggest that you search for themes designed exclusively with landing pages in mind.
Keeping that in mind, let’s proceed to additional practical issues, and go through some approach of creating a landing page in WordPress.
Introducing Elementor Landing page
Elementor is a simple drag and drop landing page builder plugin that enables you to build amazing landing pages by utilizing a live editing user interface that enables you to view the modifications as you create them. This incredible plugin provides a lot of advanced capabilities e.g. background images, parallax scrolling, advanced buttons and more. It also lets you design and develops web pages using its built-in elements without having the necessity to use the code, for example, CSS, HTML or shortcodes.
Elementor’s most significant edge is its performance and ease of use. The plugin developers set out to create a great page builder, with numerous perks that set it apart.
Pros & Cons of Elementor Landing Page
⦁ It is available in free version, which has quite a number of features.
⦁ It has a wide range of features, which are very much user-friendly.
⦁ It allows users to build custom layouts and designs, without the need for extraordinary skills in HTML, CSS & PHP.
⦁ It has the ability to adjust the desktop, tablet, and mobile views separately.
⦁ The rollback option allows you to revert back to an earlier version of Elementor if something breaks during an update.
⦁ The revision feature of Elementor is very good to have especially when you are experimenting with the design.
⦁ Styling links is a bit difficult for the user. It also doesn’t allow default setting for links to take over.
⦁ It has some style problems with fonts. Sometimes they do, sometimes they don’t.
A Basic Elementor WordPress Tutorial
First of all, you need to install the Elementor plugin. For that got to Plugins >>Add New page. And search for the Elementor plugin.
After the installation of the plugin, you can start creating your landing page.
Now since we are done with the installation, we can begin to learn how to make a full page using the Elementor.
On a side note: In this guide, we’re only addressing the fundamentals of making a landing page.
Step 1: Make A New Page on WordPress
You need to create a blank page to start designing the page with Elementor.
After installing Elementor, you’ll be able to see the option to use & modify a web page with Elementor, all you need to do is to click the “Edit With Elementor” blue button.
Prior to clicking on the Edit with Elementor button, ensure to choose Elementor Canvas as the default template for the page.
Step 2: Edit Page With Elementor Plugin
Generally, there are two methods you can create a landing page with Elementor.
⦁ Use a pre-built Elementor landing page templates. There are a couple of fantastic free landing page layouts you can use to immediately set up a landing page and change according to your needs.
⦁ 2nd option is to create a landing page from scratch.
We are going to guide how you can create a landing page from scratch.
Step 3: Setting up the landing page
You can build a page with up to 6 columns. Start by picking the right structure of the landing page.
We recommend using a 2 column design as it is the ideal structure for a simple landing page layout.
In the settings section, you have the option to set an image, a color, or a motion video as the background of your landing page.
In the Advanced section, you can adjust the margin & padding to make your design according to your requirements.
In the main content section, you can add heading, text, videos, and images by simple drag and drop.
Step 4: Setting up Optin Forms
Next step is to create an email optin form to embed on the landing page.
For this, you need to login to your email service provider and create an embed form. In our case, we are using MailChimp Embedded forms feature.
Modify the form design according to your needs and then copy the embed code and use it on the landing page.
Step 5: Adding 3rd Party optin forms into the landing page
You need to drag and drop the HTML element into the blank area where you want your optin form to appear. Then paste the email subscription form code.
Step 6: Make the landing pages live
You can hit the “Publish” button once you are done with all the changes.
Elementor provides you the option to save the landing page design as the template to use it later on.
That’s it. Go ahead and try creating a basic landing page on your website using Elementor.
In case you are seeking a free web page builder without having a number of complicated choices, but that’s still effective enough to make great-looking responsive designs, give Elementor a try.
Introduction to Beaver Builder
Beaver Builder is a comprehensive design system that provides a web page builder plugin as well as a framework theme that will certainly assist you to make the web site that fits your requirements. If you wish to have a multilingual site, Beaver builder’s integration with WPML will enable you to convert each one of the modules sides by side.
BB also includes lots of professionally created templates. You will be asked to select a template whenever making a new post. It is likewise possible to alter the present template by clicking on the “Templates” button.
Currently, there are two kinds of formats:
– Landing Pages and.
– Content Pages.
Landing pages consist of templates for physical products, applications, experts, pizzeria, technology, clothing, photography, mobile phone, music, automotive, and more.
Content Pages consist of templates for the essential website pages like the about us, services, portfolio, staff, contact, FAQ, blog, etc. The majority of such templates are provided in various styles. As the designs are supplied with a picture, you can quickly choose the very best one depending on your requirement.
Pros & Cons of Beaver Builder:
- The easy user interface.
- Content stays perfect even as a result of deactivating the plugin.
- Exceptional editor mode for clients.
- Enables you to utilize WordPress widgets in the designs.
- Quick, abrupt, responsive UI that provides a user-friendly interface.
- Huge selection of professional templates to really help you start with your design.
- Supports WP native widgets, so you can use any plugin offered for WP in BB.
- More costly than the various other page builders.
- No reverse, redo, or history option that makes it an inconvenience if you slip up.
Beaver Builder Tutorial for Creating a Landing Page
Step 1: Installing the Beaver Builder Plugin
Login & install the Beaver Builder plugin to your WordPress dashboard
⦁ Activate the plugin.
Step 2: Setting up your Landing Page
⦁ Click on the Pages then Add New. You’ll see two tabs; one is Text Editor & another is Page Builder.
⦁ Set the page template to “No header/footer” in Page Attributes.
⦁ Click on the Page Builder tab. This will active the Page Builder for the current page
⦁ The Page Builder Panel will open and in the top bar, you will see options: Templates, Tools, and a Help Tab.
Step 3: Select The Landing Page Template
This plugin comes with a lot of pre-built page layouts. Based on our needs, Zen Lite appears to be an ideal template.
Step 4: Adding Content to the Page
Generally, there are 3 building blocks of a page developed with Beaver Builder.
- Modules – The tiniest element which deals with the content and styling of the page.
- Row – Row is a collection of columns.
- Columns – As the label suggests this is utilized to make blocks on the web page.
To set up the heading of the page, click on the heading section on the layout and set the title as necessary:
When you are finished with the modifications just select the “Save” button. In our situation we have created the template for you and here’s what my landing page appears like:
We really hope the mentioned above guide will definitely assist you to make your landing page successfully. If you have any inquiries or came upon any difficulties, do not hesitate to ask about it in the comment section below, we will assist you.